Discover the story behind our new look and logo.

A confident, inspiring look for a team that inspires confidence

From day one in 2010, Linear has occupied a unique place in clinical and medical science. And since then, our multidisciplinary team and facility in Australia have become what our founders always intended – a focal point for world-first clinical collaboration and medical innovation.

That’s why, in 2016, we rebranded Linear to reflect the evolution of our organisation.

The response and solution

Our new look and branding reflects and projects the dynamic culture and nature of our work at Linear. Every element helps tell our story.

Our logo’s layered, textured effect is unique in our industry, just like us. The honeycombed windows that underpin our visual branding provide snapshots of the hive of activity at Linear, almost like looking through a microscope. And the strong horizontal line that runs through our logo reflects the dynamic, direct journeys we take with our partners and clients.

Every element of our branding is not only designed to be distinctive, but also tell our story.